Air Cooling Services

The Result

In the first 90 days, every one of Air Cooling Services Ltd's core Bromley search terms moved up the rankings, lifting their average position by 57%. Over the same period, organic clicks for Bromley searches grew by fifteen times the traffic of the same window a year earlier. The work below is how we got there.

How We Achieved It

Over a 90-day period, we restructured Air Cooling Services Ltd's website to improve local visibility and lift enquiry rates across Bromley and South East London. This work combined technical cleanup, stronger local trust signals, and a focus on turning visitors into genuine enquiries.

The site had built up a set of thin doorway pages targeting individual locations. These overlapped and relied on keyword stuffing, which weakened relevance and risked penalties. We consolidated them and set up redirects to preserve any existing value. In their place we created a single high-quality page matched to what local searchers were actually looking for.

Local trust was the next priority. We audited the business's name, address, and phone number across its listings and corrected the inconsistencies, so that Google receives one clear and consistent signal. Alongside this we fully optimised the Google Business Profile and submitted the site to relevant directories to strengthen local visibility and domain authority.

To turn that visibility into enquiries, we redesigned the key pages with conversion in mind, giving visitors a clearer path from landing on the site to making contact. We also produced review request cards featuring a QR code, making it simple for happy customers to leave a Google review and helping the business build a stronger base of social proof.

The Specifics

We implemented the following:

• Consolidated and redirected thin doorway pages into a single page aligned with search intent

• Removed keyword stuffing to improve relevance and protect against ranking penalties

• Audited and corrected NAP (name, address, phone) consistency across the web

• Fully optimised the Google Business Profile for local search

• Submitted the site to relevant directories to build local visibility and domain authority

• Redesigned key pages to improve conversion rates and enquiry volume

• Created QR-code review request cards to increase the rate and quantity of Google reviews

This combined approach strengthened Air Cooling Services Ltd's position in high-intent local searches while improving the site's ability to convert that visibility into genuine enquiries.