Terms & Conditions
Agent Two Ltd (trading as Agent2), company number 17004312 ("we", "us", "our", "Agent2").
These terms apply to website design and build services and to SEO retainer services provided to business customers. By paying a deposit or an invoice, or by instructing us to begin work, you ("the client", "you") accept these terms. These terms are intended for and apply to business customers only.
Last updated: 01/04/26
1. General terms
1.1 Quotations and proposals. Our quotation, proposal or onboarding document sets out the specific services, scope, deliverables and fees agreed with you. Where those documents and these terms cover the same subject, they are read together, and these terms apply to anything not expressly stated in them.
1.2 Fees and VAT. All fees are payable in pounds sterling. Agent Two Ltd is not currently VAT registered, so no VAT is charged on our fees. If we become VAT registered during an engagement, VAT will be added to invoices issued after that date at the prevailing rate.
1.3 Invoices and payment method. Invoices are payable by the method stated on the invoice. Time for payment is of the essence.
1.4 Right to decline or withdraw. We may decline to take on any client, and may withdraw any offer or promotion, at any time before work commences or before your first payment is taken.
1.5 Third-party costs. Any third-party costs (for example premium plugins, themes, stock imagery, fonts, tools, hosting, domains, digital PR placements or paid directories) are separate from our fees and are the client's responsibility unless our proposal expressly states they are included.
2. Website design and build
2.1 Scope. The pages, features and number of revision rounds included are set out in your proposal. Anything not listed there, including additional pages, features or revision rounds, is chargeable and will be quoted separately before we proceed.
2.2 Deposit and balance. A first instalment of 50% of the total fee is payable before work begins. This instalment secures your booking, reserves our capacity and covers our initial work, and is non-refundable. The remaining 50% balance is payable on completion and before the website goes live and before any files, logins or account access are transferred to you. If you cancel after work has begun, you remain liable for the deposit and for any work carried out beyond it up to the point of cancellation.
2.3 Client responsibilities and content. You are responsible for providing all content, copy, images, logos, access and approvals we request, within the timescales we agree. Project timelines assume this cooperation. Delays caused by late or incomplete materials, or by delayed feedback, are not our responsibility and may extend the timeline or incur additional fees.
2.4 Content warranties. Where you supply content, you confirm that you own it or are licensed to use it, and you agree to indemnify us against any claim arising from material you supply.
2.5 Third-party licences. Premium themes, plugins, fonts, stock imagery and similar third-party components are licensed separately. Their purchase cost and any ongoing or annual renewal cost are your responsibility, and they remain subject to their own licence terms.
2.6 Completion and acceptance. On completion we will make the site available for your review. The build is deemed accepted if you do not report a genuine fault in writing within 7 days of that date. Requests for changes after acceptance are chargeable.
2.7 Intellectual property and handover. Intellectual property in the completed website transfers to you on receipt of full payment. Until full payment is received we retain ownership, and we may withhold files, logins and account access. Third-party components remain under their own licences and are not transferred.
2.8 Hosting, domains and maintenance. Hosting, domain name registration and renewal, and ongoing maintenance are your responsibility and are not included unless our proposal expressly states otherwise. Once the site is handed over, we are not responsible for hosting, uptime, security, backups or updates.
2.9 Defects period. For 14 days after go-live we will correct genuine build faults free of charge. Requests outside that period, and changes that are not build faults, are chargeable.
2.10 No guarantee of results. We do not guarantee that a website will generate any particular level of traffic, enquiries, leads or sales.
2.11 Cancellation. If you cancel a build, clause 2.2 applies to fees. We may cancel and refund any balance not yet applied to work if we are unable to deliver the project for reasons outside our control.
3. SEO retainer services
The promotion
3.1 The offer. We run a promotion under which we aim to achieve a page 1 Google ranking for your target service and area (as defined in clause 3.4) within three calendar months of commencing work. If we do not achieve this within that period, we will carry out a further three months of SEO work at no fee, subject to the terms below.
3.2 Pre-screening. Before offering the promotion we review your competition and give you an honest assessment of the likelihood of reaching page 1 within three months. If in our view it is not realistically achievable in that timeframe, we will tell you, and the promotion will not apply to your engagement. The agreed target, the keywords considered and our feasibility assessment are recorded in your onboarding or proposal document, which forms part of this agreement.
3.3 Right to withdraw. We may withdraw the promotion at any time before work commences or before your first monthly payment is taken.
What "page 1" means
3.4 Target. The target is defined by your core service or services and your target geographic area, as agreed at onboarding, rather than a single fixed phrase. Because searchers use many close variations, a ranking for a reasonable variant of your service and area is treated as meeting the target. For example, if the agreed target is "air conditioning Bromley", then rankings for close variants such as "air con Bromley" or "air conditioning services Bromley" also count.
3.5 Definition of page 1. "Page 1" means appearing on the first page of Google search results for the target service and area (or a variant), whether within the organic listings or the local map pack. Map pack placements count towards page 1.
3.6 Measurement. Rankings are measured and tracked using a software platform of our choice, currently Semrush and Moz, though the platform we use may change at any time. The platform's reading is final and binding for the purpose of this agreement. Achieving page 1 on at least one occasion during the three-month period satisfies the target, and the additional three months of free work is not triggered. Google rankings fluctuate, and a single recorded instance of a page 1 placement in the tracking platform is sufficient.
The free period and the limit of our responsibility
3.7 The free period. If the target is not met within the three-month period, we will carry out a further three months of SEO work at no fee. "Free" means free of our fees only. Any third-party or pass-through costs incurred during that period (for example tools, content, digital PR or placements) remain payable by you.
3.8 Backlinks. While you are paying the monthly fee, backlink acquisition may form part of the work, but backlinks are acquired at our discretion and their number and quality are not guaranteed. We are not responsible for third-party sites removing links. During the free period we reserve the right not to acquire backlinks on your behalf.
3.9 Sole and exclusive remedy. The additional three months of free work is your sole and exclusive remedy if the target is not met. No refund of fees paid is due, and we have no further liability in respect of ranking performance. If the target is still not met at the end of the free period, the promotion simply concludes with no further obligation on either party and no refund.
Conditions of the guarantee
3.10 Client cooperation. The promotion is conditional on you: implementing our recommendations within 7 working days; providing and maintaining the access we need to your website and accounts; keeping the website live, crawlable and functioning; and not making changes that harm SEO performance. If you do not, the promotion is void or, at our discretion, paused until resolved.
3.11 No conflicting providers. You agree not to engage another SEO provider to work on the same website during the engagement, as conflicting work can harm results and makes performance impossible to attribute.
3.12 Pre-existing issues. The promotion does not apply where the website has a pre-existing Google penalty or manual action, or where site condition or history makes the target unachievable, unless we have expressly agreed otherwise in writing.
3.13 Factors outside our control. The promotion and our work generally are subject to factors outside our control, including Google algorithm updates, manual actions, hosting downtime, security incidents, competitor activity and seasonality. We are not liable where these affect rankings.
Payment, reporting and cancellation
3.14 Payment. SEO fees are payable at the beginning of each rolling monthly period, in advance of the work for that period. If payment is not made, no further work will be carried out, and any late or missed payment voids the promotion.
3.15 Reporting. We provide a video report at the conclusion of each monthly period.
3.16 Cancellation. You may cancel the rolling monthly engagement by giving 30 days written notice before your next billing date. Fees already paid are not refundable, and cancelling before the target is met forfeits the promotion.
3.17 Ownership. Backlinks are not owned by you and cannot be transferred. Ownership of any content we produce for you is dealt with in your proposal, and where not stated, transfers to you on payment for that content.
3.18 No guarantee of business outcomes. A page 1 ranking is not a guarantee of traffic, enquiries, leads, sales or revenue. Ranking performance and business results are separate, and we guarantee only what is set out in this section.
4. Terms applying to both services
4.1 Limitation of liability. Nothing in these terms limits liability that cannot lawfully be limited. Subject to that, our total liability to you arising out of or in connection with an engagement is limited to the total fees you have paid us for that engagement. We are not liable for loss of profit, loss of revenue, loss of business or goodwill, or for any indirect or consequential loss.
4.2 Confidentiality. Each party will keep the other's confidential information confidential and use it only for the purpose of the engagement. Our methods, strategies and processes are our confidential information.
4.3 Data protection. Each party will comply with UK data protection law. Where we handle personal data on your behalf, we do so only as needed to provide the services and in accordance with your reasonable instructions.
4.4 Portfolio and referencing. We may display work we have carried out, and identify you as a client, in our portfolio and marketing, unless you ask us in writing not to.
4.5 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
4.6 Subcontracting and assignment. We may subcontract or assign our obligations, and remain responsible for work carried out on our behalf.
4.7 Entire agreement. These terms, together with your proposal or onboarding document, form the entire agreement between us and replace any prior discussions. Where there is a conflict, these terms prevail unless the proposal expressly states otherwise.
4.8 Variation. Any change to these terms must be agreed in writing.
4.9 Governing law and jurisdiction. These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Agent Two Ltd, trading as Agent2.