Ashcombe Estate Agents

How We Achieved It

Over a 90-day period, we refined Ashcombe Estate Agents’ existing website to improve visibility, performance, and search rankings. This included fully optimising key pages to exceed the quality and depth of those currently ranking in the top positions, alongside improvements to metadata and internal linking.

Through detailed keyword research, we identified strong search demand from homeowners looking to buy and sell property in specific local areas. To capture this demand, we developed a targeted content strategy focused on increasing both local visibility and topical authority.

This included the creation of dedicated area guides, designed to showcase local expertise and signal to Google that Ashcombe Estate Agents are a trusted authority within their key locations. In addition, we implemented a consistent blog strategy, publishing content based on real questions and topics frequently searched by buyers and sellers.

The Specifics

We implemented the following SEO techniques:

• High-quality, keyword-focused content to improve relevance and rankings

• Trust signals such as Google reviews to strengthen credibility

• Clear calls-to-action to increase valuation enquiries

• Optimised images with descriptive file names and alt text

• Structured H1, H2, H3 headings for improved readability and crawlability

• Fully optimised title tags, meta descriptions, and URLs

• Internal linking to strengthen site-wide SEO performance

This combined approach improved Ashcombe Estate Agents’ ability to rank for high-intent local searches, while also positioning them as a trusted expert within their target areas.